Investing in marketing can set companies up for bright futures

Navigating the modern marketing landscape intelligently is getting harder every day

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Nobody can buy your product, access your services, or pay for whatever your business offers if they haven’t heard of it. Discoverability is the name of the game, and with the internet, we have a remarkable marketing tool that’s only becoming more convoluted, complicated and challenging to navigate as time goes on.

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When Canadian small businesses are averaging a $30,000+ annual marketing spend, you have to wonder what they’re all chasing and if there’s a more affordable way to capture it. From SEO (search engine optimization) campaigns to retargeting and rebranding strategies, there are many ways to upend and modernize a team’s marketing tactics.

With so many specialists and add-ons available in the modern marketing world, you can easily overspend if you open yourself up to it. However, while sourcing specialists to champion certain areas may be helpful, the truth is that you can do a lot of the most necessary and valuable marketing work needed for a small business to thrive in-house.

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How can small businesses handle their own marketing needs?

To do the work yourself, you have to know exactly what’s needed and how to go about it. And if you’re going to invest in education, you want to make sure that it’s of high quality and affordable enough to keep doing things with your existing resources worthwhile.

For one excellent starter piece of material, consider the 2022 Premium Retargeting & Digital Marketing Bundle for $50.30. It contains nine courses (rated 4-to-4.6 out of 5 stars) on retargeting, social media marketing, branding, and conversions. These are taught by acclaimed instructors, including Romney Nelson, a bestselling author with an average instructor rating of 4.7 out of 5 stars.

Prices subject to change. 

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https://financialpost.com/personal-finance/business-essentials/investing-in-marketing-can-set-companies-up-for-bright-futures

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