Online Marketplace Grovara Debuts Ordering Tool

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B2B marketplace Grovara debuted the first digital Pallet-Builder for food and beverage exporting on Monday (Jan. 17), with a press release saying that the platform lets international buyers place orders and save time.

The release notes that only one in 10 companies export, because of the difficulty of doing business with overseas builder.

The traditional process involves purchase orders built by the case but shipped by the pallet. As such, there could be slow calculations for things like product dimensions and shipping requirements as buyers tried to finish the return on investment (ROI) of every transaction — it could take weeks or months, and could result in delays and lost revenues.

Grovara’s Pallet-Builder offers “instant” calculations and a more interactive, visual display of the layers needed to fill a pallet and process an order. The algorithm-driven tool also reconciles product dimensional data and shipment temperature requirements with more specific details.

The release notes that shipping international orders is more than “stacking boxes.” Pallets have to be filled to height and weight requirements, and those that are too small will tip over or not stack well. Additionally, some countries have regulations for imported pallets.

Grovara’s services works with brands to put together data points around a product and case dimensions. The Grovara platform also allows for importing with just a few clicks, allowing for better discoverability, documentation and visibility, according to the release.

“The Pallet-Builder is designed to streamline placing an order, and we’ve gone to great lengths to standardize a very complex process,” Chris Nelson, Grovara’s executive vice president of technology, said in the announcement. “Buyers are happy because ordering is so easy, brands are delighted because now they are growing global opportunities faster. The process unlocks the ability to provide better prices while increasing supplier margins.”

PYMNTS writes that Grovara’s business has been expedited by facilitating exports. The company said the number of buyers using the platform had topped 1,000 — and had numerous months in a row with the best sales it had seen.

Read more: Grovara’s B2B Marketplace Streamlines Exportation Process for US Wellness Brands



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